Zogina

Advertising for brands that sell online.

Zogina is a London agency for online shops and direct-to-consumer brands. We make the ads, buy the media and measure what each one earns, in one team.

Send a brief How we work

Point at the board to look inside a dot.

Every dot on that board is three lights. Every campaign is three jobs.

Red, green and blue only make white when all three are on. Creative, media and measurement work the same way, so we run them as one team instead of three suppliers.

All three on. That's the whole job.

Creative

The ad itself, in every size and length it has to run in.

  • Concepts, hooks and scripts
  • Static, motion and UGC-style video
  • Product shoots and art direction
  • Landing pages that match the ad that sent the click

Media

Buying attention where your customers already spend it.

  • Meta and Instagram
  • TikTok
  • Google Search, Shopping and YouTube
  • Pinterest and Amazon Ads

Measurement

Knowing which pound did the work, and which one didn't.

  • Pixel, Conversions API and server-side tracking
  • Creative, audience and offer testing
  • Results checked against your shop's own sales
  • A weekly report written in plain English

How we work

Four stages, in order. The first two take a few weeks. The last one is where most of the work happens, and it keeps going.

  1. Audit

    We go through your ad accounts, your site and your sales data before proposing anything. You get a written read of what's working, what's leaking and what we'd fix first.

  2. Build

    Tracking gets fixed first, so every result after it can be trusted. Then come concepts, scripts and the first round of creative.

  3. Launch

    Campaigns go live in small pieces, each built to test one thing: a hook, an audience or an offer.

  4. Compound

    Every week we cut what isn't earning and move budget to what is. New creative goes in on a steady schedule, so results don't go stale.

Send a brief

Tell us what you sell, where you sell it and roughly what you spend. We'll look at your shop and your ads, then reply with what we'd change first.

It doesn't need to be polished. A link to your shop and two sentences is enough to start.

Monthly ad budget (optional)
What do you need help with? (pick any)

We only use these details to reply to your brief.